The third round of the Drift Muscle Series just headed to Sportsland SUGO, Japan. As the main sponsor of the series since 2011, Federal Tire continued its customer-first focus on Japanese customers while hosting a exclusive gala dinner party to celebrate with local racing enthusiasts and drifting legends including Drift King Keiichi Tsuchiya and Dai-san Daijiro Inada.
At Federal Night gala dinner, the company leveraged this opportunity to expose its street and racing tires to racing veterans and new bloods. During the event, Federal also sent out tire giveaways to winners of fun mini games to boost brand awareness and loyalty in the birthplace of drifting.
Approximately 64 participants across Japan joined the race against one another and brought up their ultimate performance to impress legendary judges, Dai-san and Drift King. After fiercely contested battle throughout the weekend, it was Hideyuki Fujino who took the victory of super muscle class while Daisuke Nakamura and Kentaro Kawai nabbing the second and third place respectfully.
"Federal is proud to be associated with Daijiro Inada and Keiichi Tsuchiya, who are not only founders of Drift Muscle but also legacy racers. As a more recognized tire brand in Japan, we will keep teaming up with more talent events like Drift Muscle to showcase our UHP racing tires to both potential driving youngsters and experienced veterans," said Da-Wu Chen, Sales and Marketing Director of Federal Tire.
The next round of Drift Muscle Series will hit Nihonkai Maze Circuit on September 10 and 11. For the latest ranking, action-packed racing video, and latest photo galleries, please visit www.driftmuscle.net or follow THEDRIFTMUSCLE on Facebook, Twitter, and Youtube for unique updates on drivers, models, and events.