Federal Tyres has signed an agreement with King of Europe Limited to extend their title sponsorship for all 2017 international drift events. The Taiwanese manufacturer shall continue to give its brand name to all World, Asian, South American, Middle Eastern and European drift events, remaining the exclusive tyre sponsor for the forthcoming 2017 season. Leaders in the international tyres business, Federal Tyres shall further popularize its products in the specific fast-growing drifting markets.
“King of Europe Limited is extremely honoured that a global, multinational corporation like Federal Tyres is committed to extending their partnership with a long-term view, offering opportunities for drifting to succeed on the global stage. With the support and sponsorship of an industry leader like Federal Tyres, this sends a powerful message about the growing appeal of drifting as a motorsport discipline” explains King of Europe Limited CEO Michael Procureur.
"Federal Tyres is very proud to sponsor the 2017 King of Europe events for the fourth consecutive year. Thank you King of Europe Limited once again for another great year throughout 2016. Committed to striving for greatness, we'll keep making and promoting our best, suitable tyres throughout the series. Federal looks forward to seeing all drivers showing off superb skills and performances with the right tyres while the ever-increasing fans enjoy themselves and have more fun than ever in all 2017 events," said Da-Wu Chen, Global Sales and Marketing Director of Federal Tyres.
By giving their brand name for the fourth consecutive season to this prestigious international drift organization, the management of Federal Tyres and King of Europe Limited are looking forward to successfully continue this longstanding, fruitful relationship. Given the iconic brands phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of drifting around the world.