Taiwan-based Federal Tyres has entered into a strategic partnership that will make East Terminal the exclusive distributor of its full range flagship products nationwide in Russia.
“Federal specializes in high-end tyres, and it fits in perfectly to provide key performance sizes at an attractive price point,” stated Mr. Dmitry Yurevich and Timashev Vadim,, managerial directors of East Terminal.
“The agreement represents the best opportunity for us, and we are passionate about the products we have in our territory. The Federal line is one we expect our dealers to be able to sell profitably as a premium brand.” They followed by giving a positive comment with confidence.
“We are pleased to announce the appointment of East Terminal to continue independently market Federal brand in Russia. This move is expected to improve customer service and communications for vibrant sales activities, and result in a more expansive coverage and penetration of our target market.” Taz Yeh, motorsports project manager of Federal Corp. added.
“The agreement with Federal and East Terminal will be a great compliment to strengthen our market position, giving our customers the access to wider portfolio of high quality products. We envision the demand for East Terminal will continue to increase over the next coming years. ” He concluded.