international drift events. The Taiwanese manufacturer will give its brand name to all World, Asian, South American and European drift events and become the exclusive tires sponsor in the forthcoming 2016 season. Leader in the international tires business, Federal Tires will further popularizes its products on specific fast growing drifting markets.
“King of Europe Limited is extremely honored that a global, multinational corporation like Federal Tires is committed to offering new and expanded opportunities for drifting to succeed on the global stage and to inspire and bring more young people to choose this motorsport. The large support and sponsorship of an industry leader like Federal Tires sends a powerful message about the growing appeal of drifting as a motorsport discipline” explains King of Europe Limited CEO Michaël Procureur.
By giving their brand name to this prestigious international drift organization, the management of Federal Tyres and King of Europe Limited are looking forward to having a long-term, fruitful relationship. Given the iconic brand’s phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of drifting around the world.